SEO & Web Marketing

(The fish has moved to Online Marketing)

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

We use the content to best determine how your SEO process will be implemented, and who’s searching for them. We then integrate those keywords into your web identity, and make sure that search engines and their users are able to locate and use your site.

Benefits to use SEO

  • Traffic will increase at a steady rate.
  • People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name.
  • Superb ROI (Return on Investment) Than Normal Ads - When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment.
  • Your Competitors Are Doing It and 250 Million websites on the web, SEO makes you stand out.
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  • The Results are Permanent.
  • COST EFFECTIVENESS -SEO is one of the most cost-effective ways of marketing.

Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.

Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

Address: Smart Xchange Building, 2nd Floor Shanduka offices,5 Walnut Rd. Durban, 4001
Telephone: +27 31 829 7229
FAX: +27 31 3019 432
Others: +27 79 309 6669
E-mail: bcsono@cabe.co.za